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e-Marketing
The magic of permission based marketing e mail
A key business success factor is effective communication with customers. In retail that’s easy because your customers are regularly coming to you and you have ample opportunity to communicate with point of sale material, helpful staff etc.
In the business to business environment it’s not so easy, but no less important. If you ignore your customers you can be sure your competitors won’t and if you’re not careful your market share will gradually fall away. The traditional response to this problem was the milk round. You assembled a team of reps, gave them nice cars and expense accounts and got them to drive around the country calling on your customers on a regular basis to inform them of special offers, new developments and discuss their needs.
Permission based Email marketing services give you another more modern option. Firstly you get your customers permission to be placed on your Email marketing services list to get early notification of your special offers, promotions and product developments. You then use a state of the art bulk e-mail service to send the information to your customers quickly and easily.Your desktop Email system is not suitable for a mailing of that type because it doesn't give the functionality and a bulk mailing will probably block up your system and stop other users from going about their day to day tasks.
If you tried to use your standard e-mail system for e-marketing you would run into several difficulties.
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It would be very tedious and time consuming. Your office system probably restricts you to blocks of 25 emails, so you’d have to split up your list and do it over and over again.
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You’d block up your e-mail server so no one else could send emails for several hours.eme mark
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You wouldn’t be able to manage the procedure as you’d be missing the essential reports of outcome.
The DSL Managed system makes it simple
We have a very sophisticated e mail system. We do it for you so you dont have to worry about the technical bits. Just give us your customer list, we will enter it into your part of our system and then you just send one email to us and we will pass it on to your list.
There can be links to specific pages in your website and we can provide analysis of who has clicked which pages for you to follow up. The enquiries will go directly to you.
If you are too small to employ professional salespeople, this system is a breath of fresh air. You can communicate with your customers like the big boys and get a better return on your valuable time.
We can even create the campaigns for you if that is what you want. You just give us your list of customers with email addresses, tell us what you want to tell them (news about your company, details of special offers or promotions, new products that have been introduced etc.) We organise the mail shot, give you a list of the ones that didnt get through, tell you who has shown interest in what, and then you or your salesforce are able to follow these hot leads.
Copyright Ó 2009 DSL Telecom Ltd,, Swansea